Sell your business
for what it is worth

"Honestly, I was extremely skeptical at first. Ludwig said he would structure the process himself, without a second advisor. I remember it like it was yesterday. Six months later, we sold to FLYERALARM. And I say this without any exaggeration: I don't know anyone who could have done it this way. Of course it sounds like the thing you are supposed to say here, but I would not say it if I had not lived it exactly like that. Ludwig is not a classic investment banker pushing deals through. He is an entrepreneur himself, he holds stakes, and that is exactly what turns the whole model on its head."

"At a certain revenue size, you start thinking about an exit. But there are worlds between thinking about it and doing it. Ecommerce is hard to pin down anyway: a profitable business, warehousing, inventory, employees, partners, and once you pass ten million in revenue it gets hard to find comparable companies and valuations. So many counterparties, and you want to make sure the quality stays the same. I am simply glad about how the process went and that I can now focus on new things."

"We are a family business. Brand changes, complications, a lot of movement over the last few years. And when you are stuck in day-to-day operations, you simply do not have the time to really understand whether an offer is good, whether you should renegotiate, whether you could make it even better. Sometimes you do not even understand the variables. How long the process drags on, what risks are attached, what all of it means for me personally in the end. FISART made exactly those things visible. I will say it straight: if I ever sell a business again, there is no second place. There is no one else I would work with."

"When you have a profitable SaaS with recurring revenue, growth, and a solid customer base, at some point you think: I can do this on my own too. What I learned in the process: there are huge differences in quality when selling a business. I was really surprised by the speed, by the days and nights that went into my due diligence, and by how cleanly it was organized. The DD ran through much faster than expected, and on terms that fit my personal goals. I am grateful for that."

"Most of the advisors I spoke with said essentially the same thing: 'We will list you and see who bites.' FISART built something completely different. Within twelve weeks, five qualified buyers were at the table, all in parallel, all in a structured process with deadlines. It was not chaotic, it was not stressful. It was professional. The deal closed on schedule, and the terms came in above the best case we had modeled internally."